City of Rochester Department of Neighborhood and Business Development


Rochester, NY

Key Contact

Don Naetzker Headshot
Donald Naetzker, RLA Director of Planning

Project Story

Through the New York State Department of State’s Brownfield Opportunity Area Program, Fisher has been working with the City of Rochester’s Office of Neighborhood and Business Development to prepare and execute a Revitalization Plan for the Bull’s Head neighborhood. The BOA study area consists of approximately 188 acres and is characterized by a disproportionately high percentage of vacant buildings and lots, documented and suspected environmental concerns for over 150 sites, low property values, and overall disinvestment. Responsibilities included an inventory and analyses including brownfield site identification and prioritization, land use planning including developing transportation and zoning recommendations and design concepts, neighborhood revitalization programming, and outreach, strategic site identification and selection, and SEQRA compliance. Fisher is the Prime Consultant.

Project highlights to-date include the following:

  • Public Engagement: Public engagement has been a critical component of this project. Through thorough on-the-ground outreach, the community was actively engaged in the planning process. Both the Project Advisory Committee and members of the public provided valuable insight to guide the future of their neighborhood that shaped the Revitalization Plan.
  • Inventory and Analysis: Working with several City departments, Monroe County, and regional departments and agencies, we completed an in-depth and thorough description and analysis of existing conditions, opportunities, and reuse potential for properties within the study area. This included a detailed brownfield site inventory and identification and prioritization of strategic sites and areas.
  • Concept Plan Development: One of the key outcomes of the study was concept development plans for the core of the neighborhood. These plans included conceptual designs of multi-modal infrastructure such as dedicated and protected bike lanes, enhanced crosswalks and reconfigured intersections, the introduction of a new roundabout, public plazas and open space, and new mixed-use and multi-family development.
  • Urban Renewal Plan: An Urban Renewal Plan for the core of the BOA study area was prepared and adopted by the City Council to effectuate land assembly, select demolition, and environmental due diligence activities.  The second phase of the plan will include zoning amendments and the adoption of an Urban Renewal District.  
  • Estimate of Probable Costs: Fisher provided detailed estimates of probable costs for proposed infrastructure improvements to assist the City with funding dedication and grant requests.
  • Traffic Impact Study: To support the recommended infrastructure improvements and increase pedestrian, bicycle, and vehicular safety in the study area, Fisher completed a Traffic Impact Study that included turning movement counts, an accident analysis, trip generation analysis, and recommendations.
  • Grant Application Assistance: To assist the City with implementation activities and continue the momentum of planning for the neighborhood, Fisher is providing grant application assistance through New York’s CFA process.

Project Photos

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