City of Rochester Department of Neighborhood and Business Development


Rochester, NY

Key Contact

Don Naetzker Headshot
Donald Naetzker, RLA, AICP Director of Planning

Project Story

Working with the City of Rochester’s Department of Neighborhood and Business Development, Fisher Associates examined parking and mobility assets along the dynamic and eclectic Monroe Avenue corridor. The goals of the study were to provide a comprehensive assessment of existing parking and mobility assets, to recommend expanded transportation choice, to increase parking availability, and to improve the pedestrian realm.

The study included:

Public Engagement & Survey: Stakeholders were provided opportunities to participate in a comprehensive survey, traditional public meetings, and public information booths during neighbor-hood events.

Supply & Demand Analysis: Fisher documented, mapped, and analyzed the location and restrictions associated with on-street and off-street parking supply.  Eight parking demand utilization counts were completed to analyze the daily variations with this supply.

Needs & Opportunities Assessment: Fisher completed a needs and opportunities assessment that identified the factors impacting parking and mobility.

Recommendations & Implementation Plan: Each recommendation was developed to improve the function of parking and mobility while encouraging the use of other travel modes. Recommendations addressed existing facilities, demand, and capacity management.

Project Photos

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